Since 1908, the Hugh Lane Gallery has carved out a unique and proud position in the cultural life of Dublin City. It has seen many changes over the century or more since its establishment, constantly reinventing and innovating to connect with evolving audiences and changing times.

A framework for wider communications is anchored with the Gallery’s prominent position on Parnell Sq. — creating a flexible system for promoting a diverse programme of historical and contemporary works.

We worked with the team at the Gallery to re-articulate their positioning as — A place where art and ideas meet, in the heart of the city — engaging our curiosity and stimulating our imaginations.

The core identity for the Gallery was developed to focus on the name and crafted as a typographic expression, drawing inspiration from letterforms reflecting the Gallery's heritage — while confidently marking its ambition for the future.