Briery Gap is a cultural centre in Macroom, Co. Cork. As a hub for theatre, music, and film, it offers a diverse range of events, fostering culture, education, and social connection. With a renewed creative and strategic direction, Briery Gap needed a rebrand to celebrate its legacy while embracing the future.

We worked with Briery Gap to develop a new identity and website that reflects its bold vision. At the core of this was the idea of placemaking — creating an identity that not only represents the venue but reinforces its role as a cultural landmark. The new identity is flexible and vibrant, with colours born from Macroom’s built environment. The brutalist logo, influenced by the architecture of the building, serves as a metaphorical window into culture.

Catering to a diverse audience of all ages, from locals to visitors, the new identity strikes a balance between old and new, muted and vibrant, soft and bold.