Ding allows people to send mobile top-up to anyone, anywhere, instantly. It's usually used by migrant workers remitting value back home to loved ones, in the form of mobile top up.

Following our research and brand definition phase which gave us 'A little goes a long way', we developed a rich and textured brand expression to connect senders with those far flung receivers.

We created a new visual identity, illustrations, website, app, brand film and brand sound, to help deliver a bright and joyful experience in the brief moments it takes to use the service.

Sending and receiving little bytes of happiness is an uplifting experience, on both ends of the phone.